About Tim Barone

Hi, I’m Tim.

I know where healthcare-tech and services revenue systems break because I’ve built inside them.

I have sold complex B2B software and services since I was 20 years old. Healthcare and staffing vertical software. Enterprise infrastructure software. Healthcare revenue cycle services.

I have carried a bag, sold into executives, worked through the dot-com wreckage and the 2008 financial crisis, and co-founded, scaled, and exited a national healthcare RCM company.

The work comes from operating where mistakes cost money, trust, and time.

I did not come out of consulting. I came out of complex B2B sales and operating environments where the work was not theoretical. Deals had politics. Buyers had risk. Teams had gaps. Forecasts had fiction. And the number still had to be carried.

That changes how you see revenue problems. Most of them do not start as activity problems. They start as judgment problems: weak discovery, soft qualification, inflated pipeline confidence, founder dependency, and teams that mistake movement for progress.

By the time the number misses, the truth was usually visible earlier. The team just did not have a system that forced it to the surface.

Three operating cycles shaped how I see the work.

What I look for now.

I look for the places where the revenue system is lying. Deals that look active but lack verified pain. Forecasts built to calm leadership instead of represent reality. Discovery debt that does not show up until pricing, security, procurement, or no-decision risk appears late.

I also look for founder dependency. If deals stall when the founder leaves the room, the company does not have team execution yet. It has founder gravity.

AI adds another layer. It can organize notes, automate motion, and make the system look cleaner. It can also hide weak judgment underneath polished output.

Private advisory

I also do private advisory work.

I work directly with founders and operators when revenue execution needs a sharper outside operator read. The Mercury Pressure Test is the starting point: a focused diagnostic engagement around pipeline truth, discovery debt, founder dependency, and the execution gaps underneath the forecast.

See the Mercury Pressure Test
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