The Mercury Test is a structured 90-minute working session with a tight scope. We're not looking at everything. We're looking at two things — the ones that are almost always driving the problem at the $1M–$5M stage.
Not a pitch. Not a presentation. A direct look at what's actually real inside your business — and what isn't.
90 minutes. Two people. A direct conversation about what's actually happening inside your revenue engine.
I'm not going to ask you to fill out a form or walk me through a deck. I'm going to ask you the questions that tell me what's real — and what you've been telling yourself instead.
Following the session you receive a written Mercury Test Report. Some founders use it internally. Others decide to engage more deeply. Both outcomes are fine.
At the $1M–$5M stage, most revenue problems trace back to one of two things — or both. We look at these hard and don't move on until we know what's actually there.
You are the sales motion. The team orbits it. Nothing moves without you. The question isn't whether this is a problem — you already know it is. The question is what's actually holding it in place and what it would take to change.
Your pipeline says one thing. Your close rate says something else. The gap between what's in the CRM and what's actually real is where most founders are losing time, money, and momentum they don't have to lose.
Following the session I write a Mercury Test Report. It's not a long document. It's a direct summary of what I saw — the real situation, where risk is building, and what matters most right now.
Some founders use it internally to align their team. Others use it as the starting point for deeper engagement. Either way, you walk away with something concrete.
"Some companies use the findings internally. Others decide to engage more deeply. Both outcomes are fine."
This isn't a sales process with a Mercury Test as the top of the funnel. It's a diagnostic. If it's useful on its own, that's a good outcome. If it leads somewhere, we'll both know it.
All work is private and confidential.
Most engagements begin through private introductions between founders and investors. Some founders reach out directly. Either way, the conversation starts the same — a direct look at what's actually happening, with no agenda beyond that.
There's no follow-up sequence. No nurture campaign. If there's something worth pursuing after the session, we'll both see it clearly.
One session. A written report. We'll both know quickly whether there's something worth pursuing.
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